What data does Datadrew pull from Brevo?
Connecting Brevo (formerly Sendinblue) to Datadrew lets you analyze your email and SMS marketing performance alongside your e-commerce data. Datadrew syncs campaign metrics, contact lists, email deliverability data, transactional email performance, and automation workflow results — helping you understand how your marketing communications drive engagement and revenue.
Prerequisites
- A Brevo account (all plans supported, including the free tier)
- Access to your Brevo account settings
Step-by-step: Generate your Brevo API key
- Log in to your Brevo Dashboard.
- Click your company name or profile icon in the top-right corner.
- Select SMTP & API from the dropdown menu.
- Navigate to the API Keys tab.
- Click Generate a new API key.
- Give it a descriptive name (e.g., "Datadrew Integration").
- Copy the generated API key — it will start with
xkeysib-.
Important: Use the API key (starts with xkeysib-), NOT the SMTP key. The SMTP key is for sending emails via SMTP protocol and will not work with the Datadrew integration.
What to enter in Datadrew
- In your Datadrew dashboard, go to Settings → Integrations.
- Find Brevo and click Connect.
- Paste your API key into the API Key field.
- Click Save to complete the connection.
| Field | What to enter |
| API Key | Your Brevo API Key (starts with xkeysib-) |
Good to know: Brevo was formerly known as Sendinblue. If your account still shows the Sendinblue branding, the same steps apply — the SMTP & API section is in the same location.
Official API documentation
Brevo API Key Authentication Documentation
Troubleshooting
- Using the wrong key? Brevo provides both API keys and SMTP keys on the same page. Make sure you copied the API key (starts with
xkeysib-), not the SMTP key. The SMTP key is only for email sending and will not authenticate API requests. - "Invalid API Key" error? Verify the key starts with
xkeysib-and was copied completely without extra spaces or missing characters. - Still seeing "Sendinblue" branding? Brevo rebranded from Sendinblue in 2023. If your dashboard still shows Sendinblue, the API keys work the same way. No action needed.
- Data not syncing? Ensure the API key has not been revoked. You can check the status of your API keys under SMTP & API in Brevo settings. Allow up to 24 hours for the initial data sync.