What data does Datadrew pull from Omnisend?

Connecting Omnisend to Datadrew gives you access to your email and SMS marketing data, including contacts, campaigns, automations, products, and orders. This helps you measure email/SMS channel ROI, track campaign performance trends, and correlate marketing engagement with purchase behavior across your analytics dashboards.

Prerequisites

• An Omnisend account (any plan)
• Admin access to your Omnisend account
• An active Datadrew account (any plan)

Step-by-step: Generate your Omnisend API key

1. Log in to your Omnisend dashboard.

2. Click the gear icon to open Store Settings.

3. Navigate to API keys in the settings menu.

4. Click Create API key.

5. Give the key a descriptive name (e.g., "Datadrew Integration").

6. Enable permissions for the following resources:

   • Contacts
   • Campaigns
   • Products
   • Orders
   • Automations

7. Click Save to generate the API key.

8. Copy the generated API key.

What to enter in Datadrew

1. In Datadrew, go to Settings → Integrations.
2. Find Omnisend and click Connect.
3. Paste your API key into the API Key field.
4. Click Save to complete the connection.

Official documentation

For more details on generating Omnisend API keys, see the Omnisend API Key documentation.

Troubleshooting

• "Unauthorized" error: Verify you copied the complete API key. Omnisend keys are long strings -- make sure you did not accidentally truncate it.
• Missing data categories: Ensure the API key has permissions enabled for Contacts, Campaigns, Products, Orders, and Automations. Without the correct permissions, some data will not sync.
• "API keys" not visible in settings: Only account administrators can view and manage API keys. Contact your Omnisend account admin for access.
• Data sync delay: Initial data import may take several hours depending on the volume of your contacts and campaigns. Check back after the first sync cycle completes.